Google is deleting inactive Gmail addresses as of December 2023. How does that affect your current email database and what can you do about it?

Deliverability woes have plagued marketers and customer service teams alike, hindering their ability to connect effectively with their target audience.

But fear not! Enter the solution: Append.

The financial service industry thrives the emotions of major life events. Instead of waiting, attract and retain leads with the right tools.

With 2024 on the horizon, marketers are crafting successful strategies that rely on understanding (and often anticipating) the needs and preferences of consumers more deeply than ever before.

First-party data is the intelligence successful marketing strategies are built upon. What are you doing with yours?

Unlocking the potential of a vast pool of data can be intimidating, leaving one uncertain about where to even start. But fear not! By ensuring the integrity of your data and extracting meaningful insights, you’ll be empowered to revolutionize your marketing strategy.

By deciphering users' intentions and interests, Web Intent Data offers marketers invaluable opportunities to optimize their strategies and engage potential customers on a more personalized level.

Direct Mail is on the rise, and in the toolbelt of those who bet on their omnichannel marketing is a tactic that has a direct effect on revenue.

For B2B enterprises, having accurate and up-to-date data is even more critical as it drives decision-making, customer engagement, and revenue growth. However, the sheer volume and complexity of B2B data can lead to difficulties in organization and finding the right insights for marketing campaigns.

Is your company frustrated with the engagement of your email campaigns? Maybe it isn’t the campaign; maybe you’re sending it the wrong email addresses.

Every year nearly 28 million Americans move, making them a key audience to focus on for successful acquisition campaigns.

Are you ready for GivingTuesday? It’s never too early to get ready but how can you be SMART about your GivingTuesday fundraising campaign?

Understanding one’s path to purchase can enable you to tailor your strategies to meet the evolving needs and expectations of your customers.

If you can’t trust the data you base your marketing decisions on, you won’t create successful campaigns. Quality data is everything in business.

Don’t give your sales reps stale leads or send them down the shrinking list of customers buying new cars in a used car market. Give them actionable Web Intent Data.

In today's fast-paced digital era, new mothers often find themselves inundated with a vast amount of information, not only from their immediate social circles, but also from the entire internet. This overwhelming abundance of knowledge can leave them feeling overwhelmed and unsure of where to turn.

Wondering how to optimize your customer acquisition? First start with recognizing the four stages. Then let AWI help.

While digital marketing has taken over in the past few years, direct mail is a perfect complement to digital efforts. A direct mail campaign can be a powerful tool in your marketing arsenal if done correctly.