Connect With Your Customers in the highest ROI channel.

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Why choose AWI’s Email Append?

Successfully connect with your customers and/or prospects at their most recent deliverable online address using our Append services - delivered in full regulatory compliance.

Over 500 Million Unique Records
Industry Leader
CAN-SPAM Compliant
100% Opted-In for Third Party Use

Identify outdated addresses to improve deliverability and impression rates for your digital campaigns.

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Reverse Append

Need Postal and only have Email address?

No problem. We match on your emails. We return Full Name and NCOA verified Postal Address.

Legacy Update

Revitalize your older emails with AWI’s Legacy File (Currently at over 785 Million Records). Update and verify your aging emails on an ad-hoc or subscription basis.

Looking to know more about your prospects?

You’re in the right place. Our AWI Linkage Services (Reverse Append and Legacy Update) deliver additional targeted attributes.

AWI’s Data Bootcamp

AWI’s Email Database goes through a rigorous Email Refresh Process monthly.
The following treatments are included in each update:

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Full Email Database Updated Monthly

All records in our database include: Email Address, Full Name and Postal Address, Time and Date Stamp, Origination Date, Last Activity Date, Phones (where available), IP Address

Undeliverable Database

Undeliverable emails are compiled regularly, maintained in a separate database and available as a suppression file on an ad-hoc or subscription basis.

Hygiene Processing

All records pass through an email verification process to identify records classified as: Undeliverable, Honeypot, Spam Traps, Bots.

Flagged records are suppressed to improve deliverability.

Matching

Our team is ready to help you decide on the best match option for you.

What options are available?

AWI offers Individual and/or Household matching.

What are the typically average match rates?

Individual matching: 18-25%
Household matching: 25-35%
Combined, individual and household matching: 40%+

What are the benefits of appending multiple emails?

Adding additional emails into your database optimizes the likelihood for higher response rates and data matching opportunities.
Expand your communication universe with up to three emails for an Individual or Household.

Which match option is right for you?

Determining what match option is for you depends on the use case across all of AWI’s Append services.
Our team is here to help you during the match decision process. Here are some examples:

Financial or Health Related Companies: Individual matching is recommended because of the sensitive nature of the information that could be communicated.

Automotive: Often, individual members of the family contribute to the decision of an auto purchase. So both Individual and Household matching in this case is very effective.

Retail: Typically retailers select individual level matching, and by combining with a household match you increase your opportunities for success.

Catalogs: Since a mailing piece is sent straight to the consumer’s doorstep, multiple people in the house may flip through the catalog. Household level matching is the most successful here.