The topic of fall prevention and alerts can be an awkward one for families. However, it’s an important one to discuss. Fall prevention becomes more relevant for a family as the Gen X generation begins to care for their aging parents. So, how do you reach the customers you know need your fall prevention device? […]
Continue ReadingPsychologists have observed two basic experiences in gift-giving: we grow, and we are connected. Gifts have been exchanged for thousands of years in every culture as a form of social action. Giving, whether it be of our time, money, kindness, or mentorship, is extremely important. The gifts we make become a web of giving and […]
Continue ReadingDo you love your customer base? Would you like to maximize the customer’s lifetime value (LTV)? Get more of the great customers you have. Our modeling platform allows you to analyze your current customer base. Our Customer Acquisition Modeling Platform (CAMP) is a data-driven, predictive cloud solution; frankly, it’s the customer acquisition tool you didn’t […]
Continue ReadingLooking for Love? Embrace the Metrics Outside of those Risky Email Opens for a More Happily Ever After
Apple’s iOS 15 Mail Privacy Protection (MPP) update made headlines, especially in the email marketing community. What the new MPP feature does is downloads all emails from the ESP before they are opened by the user. For the ESP, this is seen as an opened email, which for marketers is suboptimal. However, this feature allows […]
Continue ReadingWhenever the debate comes up about pop-ups or email subscription banners on websites, you’ll always read someone say, “I love pop-ups because they work.” Okay. Cool. But what email addresses are you actually collecting and are they, in fact, junk email addresses? The Effectiveness of Pop-Ups PopUp forms, regardless of when they appear, have one […]
Continue ReadingAsk for May, settle for June goes the motto. Well, it’s September already so you may need to wait until next year after all. And there’s the rub — you’re going to have to get in line. There will be an estimated 2.5 million weddings in 2022. That may not seem like a lot, but […]
Continue ReadingFinal expense insurance sales are challenging since we’re reluctant as a society to have the conversation: “What do you want to happen when you die?” Hopefully, “I don’t know,” isn’t the answer. And yet, the last thing Americans want to do is leave their heirs with the burden of burial costs. But that’s exactly what […]
Continue ReadingIt’s only the beginning of August, which means you probably already have your emails planned and ready to go for the holiday season. I mean, there are only about 140 days until Christmas, right? We spent a bit less on Christmas in 2020, but those saved dollars are probably going to appear in 2021. After […]
Continue ReadingPersonalized marketing is more than a nice-to-have – it’s a must-have. We’re not talking glorified AI from the far future either. The basis for any successful marketing is establishing a personal connection. Empathy. A relationship. Today, personalization means more than just addressing customers by name in an email. Personalization delivers individual content that corresponds to […]
Continue ReadingBest practices serve as examples — as recipes for success. What works well once can work well again. It’s repeatable. As we test what works, our hypothesis is confirmed by the number of successes. However, by its very nature, “best practices” can’t deliver one thing: new creative approaches. Best practices may enable solid and systematic […]
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