Ask for May, settle for June goes the motto. Well, it’s September already so you may need to wait until next year after all. And there’s the rub — you’re going to have to get in line. There will be an estimated 2.5 million weddings in 2022. That may not seem like a lot, but […]
Continue ReadingFinal expense insurance sales are challenging since we’re reluctant as a society to have the conversation: “What do you want to happen when you die?” Hopefully, “I don’t know,” isn’t the answer. And yet, the last thing Americans want to do is leave their heirs with the burden of burial costs. But that’s exactly what […]
Continue ReadingIt’s only the beginning of August, which means you probably already have your emails planned and ready to go for the holiday season. I mean, there are only about 140 days until Christmas, right? We spent a bit less on Christmas in 2020, but those saved dollars are probably going to appear in 2021. After […]
Continue ReadingPersonalized marketing is more than a nice-to-have – it’s a must-have. We’re not talking glorified AI from the far future either. The basis for any successful marketing is establishing a personal connection. Empathy. A relationship. Today, personalization means more than just addressing customers by name in an email. Personalization delivers individual content that corresponds to […]
Continue ReadingBest practices serve as examples — as recipes for success. What works well once can work well again. It’s repeatable. As we test what works, our hypothesis is confirmed by the number of successes. However, by its very nature, “best practices” can’t deliver one thing: new creative approaches. Best practices may enable solid and systematic […]
Continue ReadingCan your business be sustainable and have great results with your email marketing? Yes, of course, it can. It starts with keeping clean lists. Sustainability. Everyone’s talking about it. Google the term and you get 1.2 billion results. That’s a lot of keywords. The Oxford Dictionary defines sustainability as being “the ability to be maintained […]
Continue ReadingBuilding a model without a data set can be quite a challenge. So what do internal companies do? They gather data, then they build the model. After building the model, they collect more data. Sounds like a great process right? Agile marketing is all the rage, and we agree, but building a model around a […]
Continue ReadingBeing heard (and understood) is anyone’s greatest desire, just ask Maslow and his hierarchy of needs. So why is it so difficult to reach customers with hearing loss? Sadly, there is still such a stigma related to wearing hearing aids and getting tested. This causes consumers to delay testing — and treatment. “It takes an […]
Continue ReadingWhat does lead generation have to do with search engine optimization, also known as SEO? More than you probably think. Optimizing websites for Google and other search engines requires a focus on the target group you want to address. With lead generation, the focus is precisely on those interested in your products and services. Understanding […]
Continue ReadingYour email list is huge but the numbers aren’t what you’d like. What’s the solution? A strategic reengagement campaign can remind your inactive subscribers and get those open and click rates up. What use is the most beautiful email marketing campaign if it isn’t read? The struggle is real. We get it. Normal Customer Lifecycle […]
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