Personalized Marketing is Crucial for 2021

Personalized marketing is more than a nice-to-have – it’s a must-have. We’re not talking glorified AI from the far future either. The basis for any successful marketing is establishing a personal connection. Empathy. A relationship. Today, personalization means more than just addressing customers by name in an email. Personalization delivers individual content that corresponds to […]

Continue Reading

Direct Marketing is Essential to Lead Generation. How Do You Feel About Your Leads?

What are the Benefits of Lead Generation? The advantages of lead generation speak for themselves. The current digitalization of processes adds to that. Automation of the process means we are saving more time. The personalization of the process equates to an increased success rate. Using lead generation software means it’s never been easier to win […]

Continue Reading