What is Reverse Append?
Personalizing your marketing efforts is at the forefront of your mind, but is your data strong enough to support such efforts? You’ve built a healthy database of prospects and customers, but the gaps are holding you back.
Apart from throwing away valuable parts of your data, enhancing your database to uncover relevant insights can propel your marketing.
What is Reverse Append?
Reverse append refers to an enhancement service that uses one field of data to fill in the most up-to-date contact information tied to an individual. This can include their address, phone number, and/or email address.
Reverse Appends allows you to fill in the gaps in your database and increase the accuracy of your audiences’ information.
A Complete Picture
Leveraging Reverse Append can enrich your customer database with the missing contact information you need to effectively target your audience more effectively.
With a more complete database, you’ll be able to expand your reach with your direct mail and online campaigns with accurate contact information that maximizes your marketing budget.
“In our data-driven world, information is a crucial key to the success of any marketing campaign. In particular, customer information collected within the company itself has enormous potential.” - Andrews Wharton
Segmentation
Improve targeting by segmenting your audience more accurately after a Reverse Append. By dividing your customer base into specific demographics, interests, or behaviors, you can create targeted campaigns that address the unique needs and preferences of each segment.
This segmentation will help deliver the right message to the right people to further increase relevant engagement.
How does AWI create profitable insights?
At AWI, we scour the marketplace, identify the very best data to match your specific needs, and deliver successful data to you.
By leveraging multiple data sources, you’ll be able to validate the information you already have while saving time you’d otherwise need to fill in the gaps in the data yourself. Moreover, with multiple data sources, you can develop extended insights far beyond what first-party data can provide on its own.
