While digital marketing has taken over in the past few years, direct mail is a perfect complement to digital efforts. A direct mail campaign can be a powerful tool in your marketing arsenal if done correctly.

Andrews Wharton (AWI) is pleased to announce that it has launched 8 datasets on Snowflake Marketplace, enabling joint customers to execute on their marketing objectives.

So you want to expand your insurance offerings from auto and life. What about final expense insurance? Spoiler alert: it’s not hard to sell.

The basis of your successful marketing campaign relies on your target audience.

Data is the foundation to marketing success for B2B marketers. The more complete one’s data is, the better the strategy.

How do you generate new Medicare leads in a crowded insurance market? We have some tips.

Marketing to new movers is a powerful strategy for businesses of all sizes. Your marketing strategy starts with the who, what, when, where, and why.

Data from leads is just the first step in sending a top-notch direct mail campaign. The truth is, that no matter how you engage your prospects, leads, and current customers, you still need accurate and correct data.

Direct mail, or print mail, has a long history. Direct mailing is the best-known form of direct marketing, involving addressing a specific target group with an individualized mailing. Direct marketing is an important part of your lead generation process.

A life event is a specific milestone that affect’s a consumer’s needs resulting in a change in purchase behaviors. These life events can also be known as “trigger data” as they typically signal a change in consumer buying.

Have you wondered if it is possible to clean your email list and get addresses for direct mail campaigns? You can with email append.

If nurturing insurance sales leads is all about customer retention, how do you get the leads in the first place? Web Intent.

Need to earn consumer trust? AWI offers an easy, trustworthy, full-service solution so all of your email campaigns.

Consumers are more connected than ever. With a couple of taps, we’re able to answer any burning questions that come to mind.

Social media isn't a waste of time -- especially if your company uses it as part of a larger lead generation strategy. Here are our best tips.

With the amount of data we have at our fingertips, what could be easier than selling the right product to the right people -- even to Canadian Consumers?

Gathering your list, the right content, testing, scheduling at the right time – with so many factors determining the success of your email campaign, it can be a bit tricky.

As your business grows, how will you reach the right audience? The solution is audience modeling.

You’ve heard about a landing page but what are the best practices for lead gen? And how do you get traffic to that landing page?