What are the Types of New Movers?
Marketing to new movers is a powerful strategy for businesses of all sizes. Your marketing strategy starts with the who, what, when, where, and why. Mover marketing answers the who and the where to allow for targeted, timely messaging.
What is a “New Mover”?
A New Mover is someone who has moved from to a new address in the last 12 months. New Movers fall into different categories like renters, homeowners, and more.
Are there different types of movers?
Yes, not all movers are the same. It is important that marketers understand the different types of movers to effectively target them.
Local Movers
Local movers are consumers who have moved within the same city or town. These consumers are already familiar with the area with established routines, such as grocery shopping and going to the gym.
However, they may be in need of new services in their new neighborhood.
To target local movers, hyper-local marketing strategies such as direct mail, door-to-door flyers, and targeted social media ads should be the focus.
2. Long-Distance Movers
Long-distance movers are consumers who have moved to a new state or region. They are moving to an unfamiliar area and are in need of a wide range of services such as utilities, banks, and healthcare providers. These consumers are also more likely to be in the market for home goods and furnishings.
To target long-distance movers, optimize your website, consider using social media advertisements, and direct outreach with email marketing.
Are there additional segments of New Movers?
Yes, of the local and long-distance movers, there are additional segments of movers, including:
What is New Mover Marketing?
The concept behind new mover marketing is simple: target consumers who have recently moved into a new neighborhood or specific region. This group of consumers is more likely to need various goods and services, making them a prime target for businesses looking to grow their customer base.
Why is New Mover Marketing valuable?
New Movers spend more in the first six months after moving than the average consumer does in three years!
Compared to other audiences, New Movers perform up to 3X more.
Consumers make more brand decisions during a move than any other time.
How do I effectively market to New Movers?
Similar to any consumer in the buyer’s journey, a mover needs to be treated differently depending on the stage in the buying process they are in.
Remember, a lot of planning and coordination is required when moving into a new home. Early in the process, consumers are looking into services related to the big move. These pre-movers are searching for services like mortgages, home insurance, and moving services in preparation of their incoming move.
Within the first month of moving in, the new neighbors are interested in finding their local spots like their go-to handy man or where they can take their dog to the vet.
Depending on your business, different moving audiences will work more effectively than others.
AWI is here to deliver success
With multiple mover audiences available that are multi-sourced with monthly and weekly feeds available, AWI is THE provider for you!
