Is Your Epic Email Marketing Campaign Still Being Delivered to the Wrong Email Addresses?
Is your company frustrated with the engagement of your email campaigns? The CTAs are correct and all of the links work. You’ve tested the email subject lines. You have just the right number of characters in your emails and your landing page is on point. You have graphics and everything. The campaigns are being sent to the consumer’s optimal time for their time zone. You throw your hands up.
So? What’s the issue?
People aren’t opening your emails. They’re not clicking. They’re not replying. You’ve tried all of your testing tools. You can’t figure out what’s wrong. There aren’t any hard bounces. Why? Well, you could be emailing the wrong email addresses.
Maybe it isn’t the effectiveness of the campaigns; maybe you’re sending them to the wrong email addresses.
Yes, Marketing Team, you can breathe a sigh of relief. For now. But you still have to fix the problem. But how do you know if you have the wrong email addresses? (Hint: that’s where we come in.)
How Do I Know If I Have the Wrong Email Addresses?
The wrong email address isn’t just a bad email address. Meaning, email addresses could function, and, in theory, be delivered. It could be a junk email address a customer uses for lead magnets. They don’t want junk mail going to their main email address – the same way people use their home phone number for cold callers.
People use the + function in Gmail and allow iOs to hide their true email addresses as well as having an email address just for online companies.
Have you heard the song by Anuhea, “Right Love At The Wrong Time?” We hope this earworm inspires to you send “right email at the right email address.” Okay, maybe it’s a stretch but you’re tracking now, right?
A wrong email address is an email address that is deliverable; it receives emails but not your consumer’s attention. You don’t get a hard bounce when you send your marketing campaigns. But it’s not the email address that your recipient is checking. That is what makes it the wrong email.
How Do I Get the Right Email Address?
We’re glad you asked. Getting the right email address – the one a user actually reads – comes down to tapping into an email address database that is regularly updated, accurate, and cross-checked.
Our Email Append Services give you several angles to choose from. The email addresses are 100% CAN-SPAM compliant. They are third-party approved. They are legit. The real deal. They’re the “right emails at the right time.” (Now you’re singing it in your head.)
When you partner with AWI, we add multiple email addresses (up to 3) for an individual or a household optimizing the likelihood of higher response rates. Now you can send your epic email marketing campaigns, A/B test your headlines, and get the clicks – and sales – you deserve.
The Right Consumers at the Right Email Address
Andrews Wharton is the proven direct-response solutions provider with data-driven results. Our Linkage Services deliver additional targeted attributes through our reverse append and legacy products.
The only question is are you ready to get started?
Success. Delivered.
