What Are The Different Types Of B2B Data?
Data is the foundation to marketing success for B2B marketers. The more complete one’s data is, the better the strategy. As the most informed decisions are based on the insightful data one has access to.
What is B2B Data?
B2B data (Business-to-Business) is information about a business and the people that work for them. This data is used to improve decision-making and marketing campaigns.
The 4 Types of B2B Data
Demographic
Demographic data for businesses includes information for employees within an organization.
Contact specific data includes:
Name
Email Address
Phone Number
Location
Employment History Skills
Utilizing demographic data can be helpful in targeting specific decision makers.
If your team is working on an ABM strategy, demographic data of employees can help personalize your campaigns to enhance this approach.
Firmographic
Firmographic data is company specific information, such as:
Company Name
Company Location
Industry
Number of employees
Revenue Information
This data can help you determine which companies fit your ideal audience and build targeted campaigns for them.
Technographic
Technographic data provides information about the technology and software used by a company or an employee.
This type of data is especially useful to B2B SaaS companies to allow for personalized communication about the benefits of their software versus the competitors’.
Chronographic
Chronographic data, otherwise known as event data, is information on a specific change to a company or employee.
These sales triggers include:
Company location move
An employee joins or leaves the company
Company funding
Company acquisition
Company IPO
Event appearances
Company job hiring
Examples of chronographic data include:
An employee leaving one company to join another
The business relocates to a new office
An organization secures funding
A manager is promoted to department head
How do you get B2B data?
To obtain B2B data, it is best to practice traditional list building practices such as setting up a newsletter for current and potential clients to sign up or checking government databases and business directories for businesses in a set area.
A more efficient way to expand your database is to work with AWI to append crucial data points, like SIC code or company size, with AWI’s B2B Contact Database.
Why should I use B2B data?
Using B2B data can be incredibly beneficial for your business so you can gain a deeper understanding of your target market, enhance marketing efforts, and ultimately drive growth and success.
Leverage data insights to enhance personalization and drive data driven decisions
Enhance and clean your database
In the wake of recent layoffs, it’s now more important than ever that we incorporate regular hygiene to validate your data to stay up to date.
How Can AWI Help Me?
AWI is your marketing partner to tackle your toughest challenges. As a multi-sourced provider, we work with every client to scour the marketplace for their specific needs.
With demanding audience and data-driven project requirements, Andrews Wharton is a proven direct-response solutions provider. We have a long-standing reputation for solving the toughest marketing challenges.
Success. Delivered.
