Prenatal Baby on the Way from AWI is a file of expectant mothers, eager to provide the best way of life for their soon to be “bundle of joy.” Their buying habits will change and expand as they prepare for the baby.
AWI brings you Prenatal Baby on the Way file sourced through lifestyle questionnaires and is 100% self-reported!! This file features detailed selects such as first time mothers and due date month! Approximately 34% of Prenatal Baby on the Way individuals are first time mothers.
Be first in the mailbox with AWI! Counts are updated monthly and published quarterly. Please inquire about usage.
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Counts updated monthly, published quarterly.