Audience Clusters
Connect with Consumers Most Receptive to Your Brand
How Audience Clusters Work
Getting personal with consumers is crucial to capture audience share and drive brand interaction throughout the lifecycle of your marketing strategy.
AWI's Audience Clusters group together consumers who exhibit similar characteristics, allowing you to understand the unique attributes of your most profitable audience segments and develop relevant strategies to drive conversion and promote longevity.
Household Clusters
Precisely segment and deliver targeted communications at the household-level. Maximize ROI by aligning your offers with customers/prospects most likely to respond and convert.
130 household-level segments with similar demographics, behaviors, attitudes, preferences, buying habits, and media consumption.
Neighborhood Clusters
Drive geo-based audience segmentation strategies that maximize your marketing budget when household-level targeting isn’t an option.
68 segments defined by small area geographies (e.g., ZIP+4) containing similar groups of consumers.
Family Clusters
Ideal for higher level strategic segmenting and understanding of larger customer groups including grouping household-level clusters into a broad category of similar audience segments.
16 segments representing high-level groupings of Household Clusters.
AWI Digital Clusters
Target consumers based on their online, social media, and mobile behaviors, preferences and buying habits. Perfect for geo-agnostic strategies (online retargeting, social media campaigns, CPC campaigns, etc.)
35 segments featuring similar digital lifestyles.
AWI Generational Clusters
Ideal for reaching consumers at specific life stages, as well as for marketing strategies that align with generational attitudes and experiences.
18 segments grouped according to their generational cohort (Millennial, Gen X, Baby Boomer, and Silent).
AWI Life Stage Clusters
Develop messaging strategies based on significant milestones in consumers’ lives including career, marriage, children, retirement, etc.
11 segments grouped according to life stage events.
AWI Messaging Clusters
Ideal for increasing the relevance of offers by tailoring the message to the unique profile of differing customer and prospect segments.
5 segments represent wide-ranging groupings of the Household and Neighborhood Clusters.
