New Moms
AWI’s New Moms database allows you to reach individuals who just became parents. These prospective new customers are looking for postnatal products for their child.
AWI brings you the New Moms database chock-full of responsive, postpartum parents who are looking for informational offers, parenting and pregnancy publications, maternity apparel, self-pampering, baby care and feeding, diapers, nursing, cribs and other baby necessities.
AWI is your multi-channel solutions partner, your one-stop shop to be first in the mailbox and the Inbox! AWI literally delivers your emails! AWI email services price includes HTML setup, transmission, testing, and reporting. Counts are updated monthly or weekly and published quarterly. Please inquire about usage.
New delivery option: Snowflake
Postal Universe
684,685
$100/M
Monthly Hotline
57,688
+$10/M
Email Universe
252,094
+$155/M
Last Updated
10/1/2024
*Counts updated monthly, published quarterly
| Selects | |
|---|---|
| Monthly Hotline | $10/M |
| Geo/Geographical | $10/M |
| Gender/Sex | $10/M |
| Age | $10/M |
| Income | $10/M |
| Birth Date | $10/M |
| First Time Mom | $10/M |
| A/B Split | $350/F |
| Opt-out Suppression | $350/F |
| Additional Details | |
|---|---|
| Addressing: EMAIL/FTP | $50/F |
| Addressing: HTML Setup, Transmission, Testing, Reporting | N/C |
| Minimum Order Quantity: Postal Universe | 12,000 |
| Minimum Order Quantity: Email Universe | 25,000 |
| Net Name Available: 85% on orders ≥ 50000 | $10/M Run Charge |
| Reuse Available: Minimum Reuse Order | 6,000 |
| NextMark Tracking Code ID | 270235 |
| SRDS Tracking Code ID | 961339-0 |
Prepayment required for first time and email clients. Each rental provides only one-time use. Sample mailing, telemarketing script, and/or emailing creative required. Orders cancelled after original mail date require payment in full; prior to original mail date subject to $150 cancellation fee per order, $10/M running charge, format charges, and shipping costs. Email orders cancelled after creative testing subject to $150 cancellation fee per order.
