Dynamic Interests Database
AWI Dynamic Interests database is built with a rich combination of online purchase, survey response, multi-channel response and other proprietary data sources. The data is then double-verified with data enhancements for a comprehensive coverage of the lifestyles and interests. This file offers selections from health and affluence to college students, broadband households and empty nesters. Age, income and other key demographics are available on all records for life-stage targeting, as well as students, expectant and new moms and seniors.
The Dynamic Interests database from AWI offers such a broad range of selections that it is the perfect marketing tool for virtually any consumer offer, including personal care products, home products, entertainment, magazines, parenting, career, education, consumer services, wireless and online services, phones, computers, beauty, travel, investment, financial, credit and so much more. Additional selects available!
AWI is your multi-channel solutions partner to be first in the mailbox and the Inbox! AWI literally delivers your emails! AWI email services price includes HTML setup, transmission, testing, and reporting. Counts are updated monthly and published quarterly. Please inquire about usage.
Postal Universe
14,733,148
$90/M
Email Universe
38,324,331
$155/M
*Email Price Includes HTML Setup, Transmission, Testing, & Reporting
Last Updated
10/1/2024
*Counts updated monthly, published quarterly
| Selects | |
|---|---|
| Geo/Geographical | $5/M |
| Gender/Sex | $5/M |
| Age | $10/M |
| Income | $10/M |
| Homeowner | $10/M |
| Credit Score | $25/M |
| Phone Number | $65/M |
| A/B Split | $350/F |
| Opt-out Suppression | $350/F |
| Additional Details | |
|---|---|
| Addressing: EMAIL/FTP | $50/F |
| Addressing: HTML Setup, Transmission, Testing, Reporting | N/C |
| Minimum Order Quantity: Postal Universe | 12,000 |
| Minimum Order Quantity: Email Universe | 25,000 |
| Net Name Available: 85% on orders ≥ 50000 | $10/M Run Charge |
| % Female | 54% |
| % Male | 40% |
| NextMark Tracking Code ID | 278099 |
| SRDS Tracking Code ID | 919172-0 |
Prepayment required for first time and email clients. Each rental provides only one-time use. Sample mailing, telemarketing script, and/or emailing creative required. Orders cancelled after original mail date require payment in full; prior to original mail date subject to $150 cancellation fee per order, $10/M running charge, format charges, and shipping costs. Email orders cancelled after creative testing subject to $150 cancellation fee per order.
