One of the country’s leading pharmaceutical companies needed qualified individuals to participate in a clinical research trial for a drug designed to help post-menopausal women (age 50+).
The company had initially tried traditional trial recruitment methods but had been unsuccessful at reaching their projected rate and cost for approved participants.
When they came to AWI, time was running out. They needed a fast, effective solution that was within their budget or the test they needed to conduct would be in jeopardy.
The Andrews Wharton Solution in Action
AWI was able to meet all of the client’s demands by delivering their Call Link Platform. This unique, multidisciplinary, real-time lead generation provider network mounted a coordinated campaign across multiple direct-response mediums.
In half the time it takes traditional providers, the powerful Call Link Platform was able to successfully identify qualified recruits within specific geographies where the medical trials could be conducted.
Direct targeting methods were then used to engage recruits including:
- Click-to-Call
- Online Banners
- Permission Marketing
- Targeted Classified Advertising
- Targeted Emails
- Website SEO
To ensure this strategy would remain on track to meet, or exceed, the client’s pre-approved completion goals, AWI conducted daily reviews of the lead conversion efforts.
Monitoring allowed AWI to immediately make adjustments to the campaign as necessary. *spoiler alert* By doing so, it concluded on time, within budget, and produced the number of participants the client required to carry out their tests. Boom.
The Results
The campaign was an enormous success. AWI’s approach – combining internal sources and Call Link’s unique capabilities – actually surpassed the client’s requirement for candidates and did so before the project’s deadline.
During the recruitment period of the campaign, AWI’s lead generation strategy produced more than 5,000 prospective leads every day. This resulted in 3,000 to 4,000 qualified leads on a weekly basis. Every single lead passed through initial filters, ensuring that accepted candidates were funneled into telephone screenings and final qualification.
Best of all, this was all accomplished at 70% of what it cost traditional channels in the past.
Check out our nifty blog post here to read more 🙂
