Our immediate reaction to one less tracking cookie might be to breathe a collective sigh of data privacy relief. However, Google Analytics, the Google Ad global site tag for remarketing search ads, and the Facebook pixel are all first-party pixels and won't be affected.

How does GDPR even affect us? These regulations have some serious risk -- you may need it more than you think.

A national data solutions provider contacted several prospective firms – including AWI – in need of a partner with an extensive national consumer email database.

A leading non-profit provider was facing two pressing challenges. First, they needed to increase their reach to potential donors. At the same time, this non-profit also wanted to increase their mail programs’ response rates.