Just as the pandemic has changed where people work, it’s changed people who and, more importantly, who they work with. With the insurance industry leaning toward AI to automate the underwriting process (Lemonade), insurance companies are looking for quality prospects. Agile insurance underwriters, brokers, and agents are those who will take a deep look at […]
Continue ReadingWhat are the Benefits of Lead Generation? The advantages of lead generation speak for themselves. The current digitalization of processes adds to that. Automation of the process means we are saving more time. The personalization of the process equates to an increased success rate. Using lead generation software means it’s never been easier to win […]
Continue ReadingHigh-performing email campaigns require sanitized, quality email lists. If your list isn’t up to the task, how can you trust the results? Let’s fix that. Not All Email Lists Are Created Equal Big brands use big money to get big data and sometimes, we’re sorry to say, not-so-big results. Why is that? Well, garbage in, […]
Continue ReadingYes. It’s true. Fundraising is hard. You get tired of asking one-off donors to become monthly donors. You need stability in your budget to get loans to expand your marketing to get donors. We get it. And, we have just the solution for you. Keep reading, friend. How Is Your Nonprofit’s Budget Looking? You know […]
Continue ReadingOver the last year, we’ve heard a lot about the “new normal,“ the “next to normal,“ and the “post-covid19 customer.“ A lot of new buzzwords? Somewhat. We’ve certainly hit a speed bump! We’re not only checking the kids in the back seat and being thankful they wore seatbelts. We’re also checking under the hood to […]
Continue ReadingIn 2019 Google announced their plan to phase out third-party cookies in the Chrome browser. Their goal is to increase the privacy and security of the web. Together with companies like Salesforce, Google is exploring how best to bring data privacy conformity to online ads. When we market, we need data. So where does that […]
Continue ReadingCustomer data and tracking pixels are the glue for commerce — both brick and mortar as well as eCommerce. Retargeting is the vehicle. So, what is it? What is Retargeting? Retargeting refers to the technique of showing ads to people who have visited your website or placed an item in their basket without completing the […]
Continue ReadingWhen you read the terms “lead generation” or “lead gen,” most likely a large corporation’s sales and marketing funnel comes to mind — if anything. Do nonprofits need lead generation? Do they have a sales funnel? Yes. Nonprofits also need to generate interest and create a call to action. What is Lead Generation? Sounds like […]
Continue ReadingWe all love to call direct mail junk mail, but it gets touched, read, re-read, and saved more than email marketing. Let’s talk about direct mail solutions. “Americans who say they look forward to receiving the mail each day are more positive about getting every type of item than those who don’t think much about […]
Continue ReadingConsumer intent is the holy grail of marketing your product. In combination with your internal SEO efforts, email marketing to an engaged, active audience will bring results. What is Consumer Intent? Consumer intent is the holy grail of all marketers and this term is not used lightly. Deciphering intent is not an easy task. Why? […]
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