Customer data and tracking pixels are the glue for commerce — both brick and mortar as well as eCommerce. Retargeting is the vehicle. So, what is it? What is Retargeting? Retargeting refers to the technique of showing ads to people who have visited your website or placed an item in their basket without completing the […]
Continue ReadingWhen you read the terms “lead generation” or “lead gen,” most likely a large corporation’s sales and marketing funnel comes to mind — if anything. Do nonprofits need lead generation? Do they have a sales funnel? Yes. Nonprofits also need to generate interest and create a call to action. What is Lead Generation? Sounds like […]
Continue ReadingWe all love to call direct mail junk mail, but it gets touched, read, re-read, and saved more than email marketing. Let’s talk about direct mail solutions. “Americans who say they look forward to receiving the mail each day are more positive about getting every type of item than those who don’t think much about […]
Continue ReadingConsumer intent is the holy grail of marketing your product. In combination with your internal SEO efforts, email marketing to an engaged, active audience will bring results. What is Consumer Intent? Consumer intent is the holy grail of all marketers and this term is not used lightly. Deciphering intent is not an easy task. Why? […]
Continue ReadingIt is tempting at best and annoying at worst for US-based businesses to ignore European Privacy Laws. How does GDPR even affect us? These regulations have some serious risk — you may need it more than you think. EU laws may not sound very important for US-based companies but consider this – the US is […]
Continue ReadingA national retailer was struggling in the highly-competitive infant products category. Their inability to increase sales was a direct result of their limited reach. They needed to target expecting mothers in their 2nd trimester. More importantly, they needed these soon-to-be moms or their family members to sign up for their registry program. As with most […]
Continue ReadingAWI’s client, a direct marketing solutions provider, had been especially successful at offering new-to-the-world businesses to their customers. The problem was that this success had plateaued and wasn’t able to grow past a certain point. The client knew they had a successful service. They just didn’t have a large enough database to optimize its returns. […]
Continue ReadingAs a national new homeowner welcoming service, AWI’s client needed to improve the number of new movers they were able to reach on behalf of their customers. Their method of choice was certainly a reliable one: email campaigns. Unfortunately, this client had hit a plateau and their ongoing efforts had been unsuccessful at increasing the […]
Continue ReadingA national data solutions provider contacted several prospective firms – including AWI – in need of a partner with an extensive national consumer email database.
Continue ReadingA leading non-profit provider was facing two pressing challenges. First, they needed to increase their reach to potential donors. At the same time, this non-profit also wanted to increase their mail programs’ response rates.
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