A leading pharmaceutical company needed to run clinical research trials to test a drug being manufactured to help post-menopausal women who were at least 50 years old. In order to carry out these essential tests, the company had to identify and contact qualified individuals, leads, who were within their targeted demographic.
Originally, this company tried the types of methods that are traditionally used to recruit subjects for clinical trials. Unfortunately, these older tactics were falling short of the pharmaceutical company’s goals. They failed to reach their projected rate and, even worse, cost. Time – and their budget –was running out.
Leveraging the Powerful Call Link Network
That’s when the company contacted AWI.
They needed a solution that could generate sufficient leads without going past their deadline or over budget.
AWI delivered the Call Link Network, a proprietary TCPA-compliant service designed specifically for clients using call centers who need a complete solution. Call Link doesn’t just provide your sales agents the contact information they need. It does so when the prospect is most likely to comply with your request.
Call Link leveraged its real-time generation network of multiple providers to launch a coordinated campaign across numerous direct-response channels.
It successfully identified qualified recruits who lived within the specific geographies where the client’s medical trials could be held.
Best of all, Call Link was able to do this in half the time required by traditional providers.
At that point, direct targeting methods were utilized to engage these prospects. These efforts included proven channels like:
- Website Search Engine Optimization
- Targeted Emails
- Targeted Classified Advertising
- Permission Marketing
- Online Banners
AWI even went as far as to review the lead conversion strategy every single day. This ensured that the approach was on target and could even exceed the client’s expectations. These regular reviews were also done so there would be no chance of the project going over budget.
Surpassing the Original Target
The multi-channel strategy was a huge success for the pharmaceutical company. The combination of the Call Link Platform’s powerful capabilities and internal sources actually generated more candidates than the client needed for their clinical trials.
It even accomplished this before the deadline.
During the campaign’s recruitment period, AWI’s lead generation plan was able to produce more than 5,000 prospective leads – daily. Every single week, the client was able to realize between 3,000 and 4,000 qualified clinical trial leads from this number.