AWI Helps Its Client Enjoy Open Rates of 8.5% and CTUs Above 4%

A national kitchen appliance manufacturer needed help driving in-store traffic to a number of small-regional independent appliance retailers.

To do this, the company needed a cost-effective dynamic email solution that would be able to append and verify all incoming email addresses.

The solution’s deployment also needed to be customizable, so that creative could be varied depending on a store’s location.

A Multifaceted Solution That Allowed for Maximum Customization

This national kitchen appliance manufacturer went to a large direct marketing agency for help hitting these targets.

That agency, in turn, came to AWI.

The solution AWI provided utilized every channel relevant to the client’s market:

  • Digital
  • Email
  • Postal

Ultimately, this customized email solution allowed the client’s dealers, which had locations all across the country, to:

  • Email Appended Customer Leads
  • Receive Prospective Acquisition Leads
  • Verify All Emails

Better Open Rates and CTUs

AWI succeeded at providing this customizable solution on time and within budget. This, despite the many specifications the client required that it meet.

This solution resulted in open rates of 8.5% and CTUs that surpassed 4%.

Best of all, this solution was so powerful that the client continued to leverage it for an additional two months, which helped drive even more traffic to their stores during the busy holiday season.

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