AWI Delivers an Overall Match Rate of +35%

A national data solutions provider contacted several prospective firms – including AWI – in need of a partner with an extensive national consumer email database.

However, this extensive database also needed to adhere to their specific business requirements.

Among other things, these included:

  • Scalable Data Prerequisites
  • Real-Time Delivery Service Levels
  • 24/7 Access

This real-time 24/7 interface had to be designed with logic that would allow it to recognize the different types of orders that would be received (e.g. scheduling requirements, variable quantity caps, etc.).

This client was also working with a very limited timeline, so they needed to see a solution fast.

An API That Met All the Client’s Requirements

Fortunately, the client didn’t have to compromise on any of their requirements. AWI was able to deliver them a custom API, which gave them access to their entire national consumer email database.

This powerful solution allowed the client to:

  • Append
  • Cap Orders
  • Return Email-Verified Records

All of this was possible in just a single pass for their clients email orders and campaigns.

A Promising Partnership

Despite the other competitors, the client chose to partner with AWI. It wasn’t just the power of the API that sealed the deal, either. It was AWI’s ability to respond so quickly with a solution that met all of their unique requirements. None of the other firms could match that result.

This value-added response gave the client:

  • A Cleansed and Verified Appended Email Record
  • Automated 24/7 Access
  • Quality Data with an Overall Match Rate of +35%

This national data solutions provider is now able to cap matches and even manage their customers’ budgets, which means creating completely customizable orders for them, as well.

Explore Blog Posts.

Looking for Love? Embrace the Metrics Outside of those Risky Email Opens for a More Happily Ever After

Apple’s iOS 15 Mail Privacy Protection (MPP) update made headlines, especially in the email marketing community. What the new MPP feature does is downloads all emails from the ESP before they are opened by the user. For the ESP, this is seen as an opened email, which for marketers is suboptimal. However, this feature allows […]

Continue Reading