4 Ways Web Intent Data Can Transform Your Business

So you’re wondering what kind of camera you should buy yourself. You sit down and do a quick Google search to find what’s the best camera for a beginner like you. You check different prices, features, and what’s available in your area.

You just became an in market buyer.

Everyday thousands of queries are made per second on Google and while some may be silly odd questions, it is also includes ready to pay buyers for a slew of products and services that fix a problem in their everyday lives.

Here are some of the ways Web Intent Data can propel your sales.

  1. Reach Ready to Buy Consumers

    Knowing right when someone is ready to buy is like catching a watermelon when its ripe.
    In-market customers are your best customers.
    They are literally telling you “I’m interested and I want to know more now!”
    Looking for insurance prospects that are scoping the marketplace for a great deal for a family bundle? Web Intent Data can get you this!

  2. Personalize Your Offerings

    Learning the buying habits of potential customers to create a more personalized marketing plan that directly targets these buyers.

    Convert more qualified leads into future customers.
    For example, you identify a number of prospects that are interested in a new vehicle (even the body style they’re interested in). Sending out an email campaign with specific messaging about the vehicle they are interested in can relate more to the consumer and lead to a sale!

  3. Identify Straying Clients

    We hate to say it, but sometimes our customers don’t stick around.
    Wish you could find out when they’re looking into your competitors?
    With Web Intent Data you can!
    Distinguish which customers are on their way out the door and re-capture these consumers before they leave.

  4. Identify Your Competitor’s Consumers

    What better way to market to future customers than identifying the current buyers of competitors?

    By knowing potential buyers who are researching for similar solutions, having the first step over competitors and reaching out earlier could decide whether they choose your product or theirs.

    One of the easiest ways to beat out competition is by recognizing and engaging with potential consumers before others.

    Lucky for you, Web Intent Data makes it even easier!


Intention is the first step in the buying process. Access Web Intent Data with AWI and unlock your sales potential!

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