Nine in ten marketing leaders agree that their organization is trying to become more customer-centric when it comes to their strategic initiatives and overall business goals. As a result, it comes as no surprise that creating sustainable and engaging customer relationships and improving the customer experience are what keep most senior marketers and CEOs up at night. But don’t take our word for this. Take the research findings of The Korn Ferry Institute:
What keeps you up at night?
Source: Korn Ferry Institute,
“Marketing Pulse Survey 2015,” Dec 4, 2015
AWI now offers a new and impactful addition to our solution set, which addresses each of your sleepless issues, through a program of Customer Registration, Retention and Customer Reactivation. We call it R3.
At AWI, we believe in the old adages about customers: There is no greater asset to your business than your current customers; selling more to your current customers is one of the best, most profitable way to grow your business; and, the cost of losing customers is much higher than trying to keep them. This is why R3 has been created and is the cornerstone of our retention practice.
R3 is a shopping and dining rewards program that supports each of the “three R’s”: Registration, Retention and Reactivation. This unique program offers consumers exclusive monthly bankable savings, discounts and offers – from $25.00 to $100.00 – for use at nearly 300,000 local deals, over 80,000 restaurants, more than 25,000 hotels and 20,000 movie theaters. Savings can be also applied toward thousands of products, hundreds of gift cards, and more. Much more than an incentive program, this platform drives meaningful results across four key areas in managing your greatest asset; your customer database.
• Finding and acquiring new customers. R3 has a demonstrated record of improving new customer acquisition rates from 15% to 30%.
• Re-engaging customers you’ve lost. Consumer win-back rates have improved by 10% to 25%.
• Keeping your best customers. R3 has delivered improvements between 5% and 20%.
• Building up customer lifetime value. Upsell rates have improved from 20% to 35% using this unique program.
Contact us to learn more about how R3 can be tailored to your organization’s needs and designed to your customers’ benefit.