Find the Right Audience for Your Offer…

The robust list of data cards below represent a subset of the sources AWI can access to find the right audience for your offer.

Contact us today for a tailored recommendation for your business.

Print Datacard: 
Counts & Rates: 
231,388 Masterfile Universe

24,316 1 Month Hotline

Nouveau-né, is a file of expectant mothers, eager to provide the best way of life for their soon to be “bundle of joy.” Their buying habits will change and expand as they prepare for the baby. This universe are ideal candidates for all baby products as well as magazine subscriptions, exercise & fitness products, credit cards, clothing, furniture, investments, insurance and financial services, automobiles, newsletters, informational offerings, pampering products, beauty products, and more. This file features first time moms (selectable) and moms with children already in the home that are expecting as well. Approximately 34% of the file are first time mothers.

Source: 100% self-reported through lifestyle questionnaires

Please visit our website – – for a complete view of service lines and other excellent list options.



$105/M Base Rate

+$10/M Hotline


$10.00/M Income

$10.00/M First Time Mothers

$10.00/M Age

$10.00/M Ethnic

$10.00/M Due Date Month

$5.00/M Geo

Minimum Order – 12,000

Net Name – 85%

Format Price: 
FTP $50.00/Flat

Email $50.00/Flat


Terms & Conditions: 

Each rental guarantees one-time use. Sample mailing piece is required.
Orders Cancelled after original mail date require payment in full. Orders cancelled prior to original mail date are subject to $150 cancellation fee per order, $10/M running charge, format charges and shipping costs.
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