Find the Right Audience for Your Offer…

The robust list of data cards below represent a subset of the sources AWI can access to find the right audience for your offer.

Contact us today for a tailored recommendation for your business.

Print Datacard: 
Counts & Rates: 
Weekly Hotline: 98,021
Monthly Hotline: 351,102
Masterfile Universe: 3,452,418
Being first in the mailbox is key to a winning strategy with new movers. On average 13% of U.S. households move every year. These folks need more of just about everything from catalog merchandise to financial products. These consumers are active, ready to buy and often they become a customer for life. FIRST IN is the most complete source of inhabited new construction homes and previously unoccupied homes on the market. Typical user feed back is “…invaluable source for unique new mover addresses not found on other new mover databases,” “…identifies 30% to 40% more unique addresses than other sources,”, “…out performed every other file in the mail plan.” This unique source of new movers offers unmatched uniques, freshness and outstanding coverage. Having just moved, this is a prime audience for a variety of offers such as home furnishings, home improvements, electronics, home services and much more!
Updated weekly, only movers into addresses of newly constructed residences and resell homes make it onto this list.
AWI’s FIRST IN New Movers offers monthly or weekly hotlines and other key demographic selects.


Base: $90/M

Weekly Hotline: $15/M
Monthly Hotline:$10/M
Income: $5.00/M
Age: $5.00/M
SFDU/MFDU: $5.00/M
Latitude-Longitude: $10/M
Gender: $5/M
Geo: $5/M

Format Price: 
Shipping FTP: $50-Flat
Shipping Tape-CD: $50-Flat

Terms & Conditions: 

Each rental guarantees one-time use.
Sample mailing piece and/or telemarketing script required.
Orders Cancelled after original mail date require payment in full. Orders cancelled prior to original mail date are subject to $150 cancellation fee per order, $10/M running charge, format charges and shipping costs.
Last updated:
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