retentioncase1024

Custom-Fit Solutions for Our Clients’ Greatest Needs

All customers are valuable. However, some are more profitable than others. The trick is identifying and keeping those customers that drive your business forward, while motivating those that are initially less profitable with new benefits to engage more with your business and positively contribute to your bottom line. We’ve been successfully helping our clients identify, retain, win back and grow their customer bases for years, using both “tried and true” methods, as well as innovative programs designed to elevate the results to an even higher level. Welcome to AWI. We offer the custom-fit services that turn your audiences into valuable customers.

Case Studies: Customer Retention

Customer Win Back

Client Challenge:
A national fitness/gym membership marketer needed to identify a method to re-engage with previously cancelled and non-billed customers, in order to keep revenue and profit goals within reach.

The AWI Solution:
Our client used the reward framework to attract customers that it had lost or had never fully committed to its membership program.

Results:
While still in rollout, this client says response rates of the reward group increased 16% higher than the control group, where no reward was made available.

New Customer Acquisition

Client Challenge:
A national energy company needed to find an improved method of converting prospects into active and paying customers.

The AWI Solution:
The company tapped into and leveraged AWI’s unique shopping and dining rewards program, integrating it into their customer acquisition scripting for their inbound and outbound call center-based sales efforts.

Results:
Our client experienced phenomenal results, where their customer acquisition conversion rates increased by an amazing 22%. Reward use from the program was expanded and used as part of customer service calls and for “surprise and delight” customer campaigns.

Increase Retention/Decrease Customer Churn

Client Challenge:
A national financial services company was experiencing a very large number of cancellations to its credit-monitoring product, finding it difficult to stave off further defections using other methods.

The AWI Solution:
This service provider implemented our reward program to incent those customers it wanted to retain, as well as curb the high number of cancellations.

Results:
The program demonstrated impressive results. Cancellations decreased by 11% and average customer persistency was extended by 55 days.

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Contact AWI to find out how you can become our next Success Story!