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Custom-Fit Solutions for Our Clients’ Greatest Needs

We’ve been working with our clients to turn targeted audiences into new customers for years. By helping them achieve this with lower acquisition costs, they’ve realized an improvement to their bottom line. Welcome to AWI. We offer the custom-fit services that turn your audiences into valuable customers.

Case Study: Data Enrichment Services

Client Challenge:
A leading sports and activity apparel manufacturer was looking to drive participation in a promotion and positively influence store traffic by targeting student athletes.

The AWI Solution:
AWI identified a source that captured student involvement in school athletics. Further, this source allowed this information to be used for file enhancement. Added to this, AWI was able to extend a special arrangement that permitted the client to email non-matches as a new customer acquisition list, which expanded the target universe. Based on this, a series of three email communications was sent to both groups of names, alerting them of the promotion, while providing information on convenient retail locations.

Results:
The client deemed this program a winner! The campaign successfully drove incremental traffic to local retail locations, while generating a 13% increase in offer redemption over those records that did not have the student athlete flag appended. Further, the non-matched records that were tied to student athletes outperformed those records that were non-athletes. The client was so pleased with the results, they returned four months later to launch the same program to new-to-file records.

Key Learning:
A simple, yet targeted data enrichment process can provide meaningfully improved results by giving insight about individual buyers and what drives their behaviors, needs and wants.

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